About

I initiated my career as a copywriter, crafting content across diverse industries and establishing connections with marketers through social media platforms, trade shows and promotional events. Recognising an unmet demand, I embarked on creating a distinct enterprise separate from my writing commitments.

Trade shows and promotional events became invaluable opportunities to establish face-to-face connections. Attending these events allowed me to have in-depth conversations with influencers, marketers, and industry professionals. By demonstrating my genuine interest in their work and aspirations, I was able to build authentic connections that went beyond surface interactions.

Recognizing the need for more personalised approaches, I often reached out to influencers directly, acknowledging their expertise and proposing mutually beneficial collaborations. This approach helped me stand out amidst the digital noise and solidified my reputation as a thoughtful and strategic partner.

My journey led me to carve a niche role of a media professional, forging links between enterprises and influencers to facilitate product marketing endeavours. My current focus lies within the realms of holistic health, food, fashion & beauty, irrespective of my adaptability to embrace various sectors.

Over time, I have meticulously built a network encompassing influencers, promoters, and adept brand strategists, orchestrating the harmonious alignment of brands with their ideal clientele.